Who I Am


I am Tapiwa Matsinde an author, independent writer, content creator, publisher and consultant. I have worked as a graphic designer and a brand guardian in corporate communications for leading international organisations, and have since found my purpose inspiring creative entrepreneurs to start and develop their businesses. I do this by offering consulting, brand strategy, market research and editorial/content creation services for organisations, brands and individuals within the creative arts, culture and lifestyle sectors.

I specialise in researching and writing about contemporary design and lifestyle from Africa for my design blog Atelier Fifty-Five, and write and consult for a range of creative sector publications and organisations. My first book, Contemporary Design Africa, profiling designers and makers working on the continent and beyond was published by Thames & Hudson in May 2015.

Creative Consultancy

I consult for a range of creative sector organizations from small start-ups to magazines, to galleries, in areas such as: Market Sector Research, Brand Strategy, Exhibition Curation, Cultural Diversity in Creativity, Cross-Cultural Creative Collaborations, and Product Sourcing.


View list of services offered…

Independent Writer

I write about design and creative culture, specialising  in contemporary design from and inspired by Africa. And have written features about and interviewed some of Africa’s leading creative practitioners for a range of publications including: Moyi magazine, IAM (Intense Art Magazine), Design Indaba and OkayAfrica.


View my writing portfolio…

Book: Contemporary Design Africa

I am the author of Contemporary Design Africa, a book on design that spotlights the work of fifty or so designers and crafters from across Africa, and those in the diaspora, chosen for their innovative approach to creating sophisticated products.


Find out more…

Design Blog: Atelier Fifty-Five

I am the founder and editor of Atelier Fifty-Five, an inspirational design and lifestyle blog launched to document and spotlight design from Africa, and help encourage greater awareness of the continent’s growing design industries.


Read Atelier Fifty-Five…