A Writer & storyteller, curator & mentor
Showing artisan businesses how to promote their craftwork and advising the cultural institutions that want to connect with them
Championing the visibility of diverse voices in the craft and design industry
Standing out and being seen and heard in the world of contemporary craft and design can be a struggle for makers and artisan goods businesses, particularly for those from Africa and the global south. Not being visible, On the other hand, makes it much more difficult for cultural institutions and publications to find creatives from these regions.
I work to bridge the gap
By tapping into my extensive industry knowledge and expertise, my consultancy serves makers and artisan-centred businesses seeking to raise their profile and promote their craftwork through brand positioning and storytelling. I also work with galleries, museums, foundations, and other cultural institutions and publications looking to highlight and learn more about exceptional craftsmanship and design from Africa and its diaspora.
KIND WORDS
“With Tapiwa you get a sense of someone who knows her stuff…
and keeps a strong sense of integrity about her ‘brand’.”
NANA OCRAN
JOURNALIST, WRITER, STORYTELLER, UK
Dedicated to amplifying the visibility of exceptional artisan businesses
(Image credit: Tola Ojuolape + Felix Speller)
Meet
Tapiwa Matsinde
I’m Tapiwa Matsinde, a London-based writer, independent curator, storyteller and artisan visibility mentor. I specialise in global cntemporary craft, with paeticular knowledge of makers from Africa.
My writings, artisan features, books, or profile have appeared IN
Raising the visibility of your artisan business starts here…
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